Whenever the National Rifle Association is accused of extremism, it trots out the claim that it represents a large chunk of America's gun owners. Last week, it said it has 4.2 million members and counting. Though the group doesn't publish its membership rolls and didn't respond to questions about its size, there's a lot of anecdotal evidence that it is making itself out to be bigger than it truly is.
Writing in 2000, when the NRA claimed to have 3.6 million members, journalist Osha Gray Davidson speculated on some of the group's strategies for fluffing itself up:
Two years ago, David Gross, then an NRA board member, confided to me that a substantial number of the group's 1 million Life Members are, well, dead. "There just isn't that much incentive to go find out when someone passes away," Gross explained. "Not when the cost of maintaining (a dead member) is minimal and when they add to your membership list."